Strategic Plan Communication

Employer: Washington State University
​Client Location: Pullman, Washington
Date: 2023-2025

Scope: When I was hired in this role, it was summarized to “communicate about the system strategic plan.” In reality it was much more complex, but it was also rewarding. I partnered with the VP for Communications and marketing directors from every campus to design annual communication plans and run systemwide campaigns for the system strategic plan.

From vision and mission campaigns to storytelling projects requested by the Board of Regents, my small team wore many hats—designing print reports, producing videos, managing websites and dashboards, and running social media campaigns. The work built transparency, fostered buy-in, and helped people across the university see their place in the strategic plan.

Programs Used: Adobe Creative Suite, Microsoft Office Suite

Note from the Designer
This was part of the reason I moved to this role- I was excited to get my hands back into production and create meaningful plans and content.