I build strategic planning functions, communication systems, and operational frameworks that move complex organizations from vision to measurable action. My career spans senior leadership at Washington State University, 13 years running a creative communications practice, and a decade of university teaching — each building on the last.

CAREER HIGHLIGHTS

• Built WSU’s systemwide strategic planning function from scratch. Developed the processes, platforms, dashboards, and implementation cycles, then scaled everything across six campuses and multiple colleges — reporting progress to 100+ leaders including the Board of Regents on a bimonthly cycle.
• Led strategic communications for WSU’s planning office. Three websites, bimonthly leadership updates, stakeholder campaigns, annual reports, and a full suite of print and digital materials.
• Founded and operated Firelight Creative Co. (formerly DesignWire) for 13 years. End-to-end brand and communication systems for small businesses and nonprofits.
• Taught communication and design for nearly a decade. Graphic design, web development, advertising, public relations, and multimedia content creation at three universities.