Objective and Strategy: Models and Implementation

Employer: Washington State University
​Client Location: Pullman, Washington
Date: 2023-2025

Scope: At WSU, I helped design and implement a model for annual objectives and strategies as part of the systemwide strategic plan. What started with just four objectives quickly expanded to 10–12 and, eventually, to all campuses across the system.

This work required a cultural shift: moving away from long, abstract five- or ten-year goals and toward annual objectives with clear, actionable strategies. Supported by reporting systems and planning platforms, the model became embedded in the university’s culture.

Note from the Designer
This shift to annual objectives helped people see the plan as real and doable. As we matured in our planning, this was an important step.