I build things that don’t exist yet.
Strategic planning functions. Communication systems. Operational frameworks. I come into complex organizations, build what’s needed, make it work, and bring people along.
I’m an organizational strategist and systems builder with 15+ years of experience working at the intersection of planning, communication, and execution. Based in Meridian, Idaho.
I am currently exploring director-level opportunities
in organizational strategy and operations.
WHAT I BRING
Big picture thinking. Hands-on execution. Built to scale.
Most people do one or the other. I do both. I can sit with executive leadership to develop strategy, then turn around and build the platforms, communications, and systems that make it actually happen. That combination is what makes the work stick.
Organizational Strategy & Planning
I build strategic planning functions from the ground up- frameworks, annual cycles, implementation processes, and reporting systems that keep leadership aligned and accountable.
Systems Leadership & Operations
I design and run the operational infrastructure that connects vision to execution: platforms, dashboards, cross-functional workflows, and the training that makes it all stick across an organization.
Communication that moves people
From executive messaging and stakeholder campaigns to websites, annual reports, and leadership toolkits, I produce communication that is clear, strategic, and built to drive action.
CAREER HIGHLIGHT
Building something that didn’t exist at WSU.
When I joined Washington State University, there was no systemwide strategic planning function. I built it from scratch — the processes, the platforms, the reporting cycles, the communication infrastructure — then scaled it across six campuses, three colleges, and three major university units. By the time I left, over 100 university leaders were engaged in a bimonthly implementation cycle, 10+ custom dashboards were live across the system, and the culture of planning and accountability was measurably different than when I arrived.
Strategic Planning
Developed the full planning framework for WSU’s system — annual objectives, strategies, accountability assignments, and the processes that kept them moving forward year over year.
Implementation & Reporting
Built and maintained 10-12 dashboards across six campuses and two colleges. Reported progress to 100+ leaders including the Board of Regents, President’s Cabinet, and all chancellors and vice presidents on a bimonthly cycle.
Communication Leadership
Developed three websites from scratch, produced bimonthly leadership email updates, created stakeholder campaigns, annual reports, and a full suite of toolkits and materials that made the strategy visible and understandable across a complex system.
Systemwide Collaboration
Worked directly with chancellors, vice presidents, deans, and their teams at all six WSU campuses. Conducted in-person training sessions at each location and facilitated annual leadership retreats with the full executive team.
CLIENT WORK
Communication systems built as a whole, not a collection of parts.
My creative practice spans 13 years of integrated brand and communication work for small businesses and nonprofits. I don’t design individual pieces; I build complete systems where every element works together.
Strategic Planning Support
Objective and Strategy: Models and Implementation
Strategic Plan Communication
Planning Platforms
Progress Dashboards and Reports
Strategic Plan Implementation
Alignment and Integration
Annual Planning Cycle
ABOUT ME
I’ve spent my career building things, not just running them.
I started as a graphic and web designer. I became a university professor. Then I became the person who built Washington State University’s strategic planning function from the ground up. Each step added something — the creative execution, the teaching and facilitation, the systems thinking, the organizational leadership.
Today, I bring it all together.